Thursday, October 06, 2005
Not wild about tour's new name
Pro bowling has a new name. The Professional Bowlers Association (PBA) and Denny's recently announced a three-year, multi-million dollar title sponsorship deal. So, the tour will be called the Denny's PBA Tour through at least the 2007-08 season.I enjoy the food at Denny's, but I'm not wild about this whole concept. Having corporate names attached to tournaments is one thing. But, having a company's name attached to the tour itself is something else. I guess pro bowling really needs the sponsorship money.
# posted by Steve Seepersaud : 12:20 AM
