SeeperSports

ESPN will show the finals of bowling's U.S. Open live on the Super Sign in New York City's Times Square on February 19th.

"To showcase a PBA event on such a grand scale provides great exposure for our sport and reflects the commitment ESPN is making to the PBA," said PBA Commissioner and CEO Fred Schreyer, in a statement on the Tour's Web site. "We are excited about this opportunity and hope the onlookers in Times Square will witness a great afternoon of PBA excitement."

I couldn't agree more. More Americans participate in bowling than in any other sport. The Times Square exposure will introduce the Tour to an entire segment of the population not accustomed to looking for bowling on television. Also, giving the sport such a prominent place in a capital of fashion and entertainment will help improve the image of bowling, as too many people consider it a low-brow activity.

Logo courtesy of Denny's PBA Tour.